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Twitter Bans Climate-change Advertising For Being Misleading

Philip Aladino

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Twitter bans climate change ads for misleading | image by Philip Dino (Smarttechvillas)

Keynotes

  • Because climate change advertising is “misleading,” Twitter has prohibited it. Twitter has prohibited advertising that “contradicts the scientific consensus on climate change” as of today.
  • Twitter has experienced a 150% spike in “sustainable” conversation since 2021. “
  • In October 2021, Google will no longer allow ads that encourage climate denial or profit from climate misinformation.

Advertising that “contradicts the scientific consensus on climate change” has been banned by Twitter as of today.

According to a blog post by the company, “We feel that climate denialism should not be monetized on Twitter, and that misrepresentative advertisements should not distract from critical discussions about the climate problem.”

It claims “authoritative sources,” like the United Nations Intergovernmental Panel on Climate Change, would inform its conclusions regarding what materials are legitimate in climate change (IPCC). Recent key IPCC assessments have broken down what has to be done to adapt to current changes and how to avoid even more severe impacts in the future, such as more severe weather catastrophes and intense wildfire seasons that are expected to become more common.

Further information regarding how Twitter aims to “provide credible, authoritative context” about climate change will be shared shortly, according to the company. According to the firm, these discussions have become considerably more raucous in the last year. Since 2021, Twitter has seen a 150% increase in “sustainable” talk on the network. “Decarbonization,” or the elimination of greenhouse gas emissions from fossil fuel combustion, has also increased by 50%. Other debates over the environment are also becoming more heated. During the same time span, talk of decreasing trash increased by more than 100%.

As part of a bigger social media campaign to combat climate change deception, Twitter has released a new policy. Companies throughout the world have taken similar steps, with various degrees of success.

Ads that promote climate denial or profit from climate disinformation will no longer be allowed by Google in October 2021. According to a report published soon after the policy went into effect, Google was still placing ads on content that denies the existence of climate change.

The Verge claimed that Google had assessed the material and had chosen to take “necessary enforcement steps.” Additionally, Facebook has been criticised for failing to identify climate disinformation despite having a mechanism in place to alert the company to such material.

According to a survey released in November, Facebook pages and groups dedicated to disseminating disinformation about climate change saw a significant increase in the number of interactions with their postings.

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Dino is a Tech Consultant. Entrepreneur, Website/Blog Developer, Graphic Designer, Blogger and Digital Marketer, he has long been freelancing for more than 6 years before starting up Smartcoretech, during this time was writing for websites like Opera News Hub, Paulworkspace, thescoove.africa etc. He is currently reporting on tech related contents on company's such as Apple, Google, Microsoft, Xiaomi, Facebook, Twitter etc. He also writes on Phone Reviews and Movies. When he is not writing he is working as an IT Manager for a company in his Local. Feel free to contact him via any of the available channels present

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