TikTok is testing a paid subscription service, according to the company’s confirmation report on Thursday in line with an earlier published note by The Information, which made it clear that the popular short-form video app is considering allowing producers to collect subscription fees for their material. For the time being, the function is part of a restricted test and is not widely available. TikTok declined to elaborate or provide any information on the feature.
TikTok Paid Subscription
When contacted for comment, a TikTok spokesman said in an email, “We’re always thinking about new ways to offer value to our community and expand the TikTok experience.”
It’s unclear how the app’s paid membership model will be implemented. TikTok’s popular algorithmic “For You” tab, for example, promotes videos from producers whom consumers do not follow. If a creator chooses to charge a membership fee for their material, their videos are unlikely to be shown on viewers’ “For You” pages. However, it is probably, the subscription will only apply to additional material available to premium consumers, rather than the full account of a creator.
We’re always thinking about new ways to offer value to our community and expand the TikTok experience.
The test comes only one day after Instagram began subscriptions in the United States. The function is now in early testing with a select number of producers who can provide paid access to their followers to exclusive Instagram Live broadcasts and Stories. Creators can charge whatever they want for access to their exclusive material. Paid subscribers will be distinguished from unpaid users in the sea of comments by a distinctive emblem.
How To Apply As a Creator
TikTok’s paid subscriptions test comes on the heels of the company’s recent announcement that it is testing an in-app tipping tool on its platform, which will allow artists to take money from fans outside of TikTok LIVE streams, where giving is currently permitted. Creators who want to be a part of the restricted test can apply if they have at least 100,000 followers and are in good standing. Those that are accepted receive a Tips button on their accounts, which their fans may utilize to send them direct contributions.
The paid membership services from TikTok, Instagram, and Twitter highlight the corporations’ efforts to woo creative communities. The products also serve as a means for the corporations to compete with one another, as well as with other digital platforms such as YouTube, which provides attractive methods for artists to generate money.