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T-Mobile Doesn’t Have the Most Dependable 5G Network in the US, Report

The Better Business Bureau’s National Advertising Division advises T-Mobile to cease marketing that it has the “most dependable 5G network”. AT&T opted to contest this phrase, and the NAD advised T-mobile to stop using it as an ad for their network.

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Wireless service providers have been battling for market supremacy as 5G broadband networks grow across the country and more phones that can connect to such networks are introduced. But because one carrier claims to be the greatest doesn’t imply everyone would agree on how it arrived at that decision. T-Mobile is learning the hard way, as the Better Business Bureau’s National Advertising Division advises it to cease marketing that it has the “most dependable 5G network.”

These assertions are based on the most current analysis from the German research firm umlaut, which examined several carriers’ 5G availability as well as users’ ability to connect to 5G technology and download speed.

Meanwhile, the data consumed to produce those speed and coverage numbers, a component of the report’s methodology examined how customers utilized 5G as an addition to current 4G networks. T-Mobile cannot make claims about its 5G network based on data from 4G connection, according to the NAD.

Read: IOS Hidden Features: Apple didn’t tell you about these iPhone Features

AT&T opted to contest this phrase at the Better Business Bureau’s National Advertising Division (NAD), and the NAD has made a ruling which  advises T-Mobile to stop claiming that their 5G network is the most dependable, even if this result was reached by an independent business.

The NAD’s conclusion is based on two issues: what defines dependability and which data was used. The report’s results were solely based on coverage and speed. The NAD tackles this explicitly, stating that there is more to being dependable than these two indicators.

Read: How To Disable iPhone/iPad Camera And The Risks Involved

T-Mobile, for one, has stated that it is “disappointed with it and will appeal NAD’s judgment.” However, it will be concluded by  The National Advertising Review Board,  Regardless of the fact that the carrier network  is not legally obligated by the NAD’s criticism, the organization refers any obstinate advertisers to the Federal Trade Commission, which regulates ads.

Highlight

  • Wireless service providers have been battling for market supremacy as 5G broadband networks grow across the country and more phones that can connect to such networks are introduced.
  • Because one carrier claims to be the greatest doesn’t imply everyone would agree on how it arrived at that decision.
  • T-Mobile is learning the hard way, as the Better Business Bureau’s National Advertising Division advises it to cease marketing that it has the “most dependable 5G network.”
  • At&T opted to contest this phrase at the Better Business Bureau’s National Advertising Division (NAD), and the NAD has made a ruling which advises T-Mobile to stop claiming that their 5G network is the most dependable, even if this result was reached by an independent business.

Dino is a Tech Consultant. Entrepreneur, Website/Blog Developer, Graphic Designer, Blogger and Digital Marketer, he has long been freelancing for more than 4 years before starting up SmartcoreTech, during this time was writing for websites like Opera News Hub, Paulworkspace, thescoove.africa etc. He is currently reporting on tech related contents on company's such as Apple, Google, Microsoft, Xiaomi, Facebook, Twitter etc. He also writes on Phone Reviews and Movies. When he is not writing he is working as an IT Personnel for a company in his Local. Feel free to contact him via any of the available channels present


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