Qualcomm is well-versed in the production of high-end smartphone chipsets. Every year, Qualcomm’s flagship Snapdragon product is the SoC of choice for the majority of high-end Android devices. Every year, the firm manages to raise the bar.
Others manufacture high-end mobile chipsets as well. There’s MediaTek’s Dimensity chipset and Huawei’s HiSilicon Kirin chipset. Samsung’s Exynos chipsets are also on the list. It produces both mid-range and flagship Exynos processors, with the top-of-the-line SoC always competing, or attempting to compete, with the current Qualcomm Snapdragon chipset.
It’s no secret that Samsung’s Exynos chipsets have failed to outperform their Snapdragon counterparts. For years, Samsung attempted to develop its unique CPU cores to offer the Exynos chipsets a competitive advantage. That did not go as planned for the corporation.
The Exynos 990 was the final SoC to use unique cores developed by Samsung. It would be an understatement to say that it underperformed when compared to its Qualcomm rival, the Snapdragon 865. The firm was extensively chastised for the Exynos 990’s flaws, to the point that it had to state that it had to explain the chipset’s existence.
Qualcomm SD VS Exynos
That was most likely the final straw, and Samsung abandoned its CPU core development. The Exynos 2100 chipset that powers the Galaxy S21 series, like its Snapdragon 888 counterpart, contains licensed ARM CPU cores. Although it narrowed the performance difference between the chipsets, Qualcomm’s offering remained better.
Many have urged Samsung to abandon the Exynos project entirely, at least for flagship handsets. It might not be that simple. Samsung has been attempting to market its Exynos chips to other companies. Wouldn’t it appear like the firm isn’t standing behind its product if it just discontinued utilizing Exynos CPUs in its flagships? Samsung sees its foundry business as a key driver of future development. It wishes to acquire a new clientele for whom it will manufacture chips. Samsung’s Exynos chipsets are also a method for Samsung to offer its semiconductor process expertise to firms that need to build chips but do not have access to Samsung’s foundries.
Regardless, the business understands that it must offer something distinctive to steal the Snapdragon’s thunder. That is why, in 2019, it formed a strategic alliance with AMD. Samsung revealed that it will integrate AMD Radeon graphics into its mobile CPUs, despite the company’s decision to discontinue its proprietary GPU development program.
This was significant because, with customers wanting greater graphics processing power from their smartphones than ever before, collaborating with a reputable GPU manufacturer might provide Exynos with a significant advantage over the competition. The Exynos 2200 will be Samsung’s first chipset to have an AMD Radeon GPU. Samsung had stated that the Exynos 2200 would be unveiled on January 11. The corporation has officially announced that the launch has been postponed. The processor might yet be launched alongside the Galaxy S22 series next month.
According to early sources, the GPU in the Exynos 2200 is a beast. Unfortunately, there are indications that the Exynos 2200 may not be available by then and will instead be released with another smartphone later this year. Many Samsung fans will be disappointed by this.
Also Read: MediaTek Dimensity VS Snapdragon
If that happens, it will mean that all Galaxy S22 series variations launched throughout the world will use the Snapdragon 8 Gen 1 processor. It would be a setback for Samsung’s hopes of releasing one of its most powerful Exynos chipsets on schedule. If the Exynos 2200 is delayed too long, it risks being eclipsed by any changes Qualcomm makes to the Snapdragon 8 Gen 1 in the second half of this year.
However, this goes much beyond the Exynos 2200 and Snapdragon 8 Gen 1. Qualcomm’s flagship Snapdragon chipsets have routinely outperformed the competition. Despite its efforts to date on the Exynos program, Samsung remains the underdog. Unfortunately, it has not been successful in turning the tables.
As Samsung supporters, we may be proud that the firm is not giving up. It may still be the underdog here, but it fights on. Samsung had the foresight to pursue a relationship with AMD that would allow its Exynos chipsets to stand alone.
Perhaps Samsung should take a step back and examine the issue. Increase its reliance on the same introspection that led it to a contract with AMD. This should put Samsung in a better position to fight Qualcomm again since its current strategy does not appear to be working.