News
Netflix Ad-Supported Tier Will Debut In November For $6.99 per month
The video quality is capped at 720p or HD, and Basic with Ads users cannot download content.
Keynotes
- Netflix will launch an ad-supported tier in November.
- Netflix’s $6.99 Basic with Ads tier will launch in the US, Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, and the UK on November 3, 2022.
- Basic with Adverts subscribers can access most of Netflix’s catalogue, but they must endure four to five 15- to 30-second ads per hour.
- The video quality is capped at 720p or HD, and Basic with Ads users cannot download content.
Starting in November, Netflix will offer a new tier with ads for a few dollars a month. This is another sign that the once-disruptive startup streaming service is becoming a cable package under a different name.
Netflix has announced that it’s new Basic with Ads tier will be available in the United States, Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, and the United Kingdom on November 3rd, 2022, for the price of $6.99. Subscribers to Basic with Ads will have access to a large portion of Netflix’s library, but they will also have to watch four to five 15- to 30-second-long ads per hour.
Netflix Ad-Tier Price
Netflix claims it is working on resolving licencing issues that prevent it from making a small number of TV series and movies available to Basic with Ads members. Furthermore, the video quality is capped at 720p or HD, and customers on the Basic with Ads plan are unable to download content onto their devices.
While Netflix’s new Basic with Ads tier is initially priced at a discount compared to some of its streaming competitors, the company made it clear during a press conference that this may change in the future. Given Netflix’s past rate of price increases, this makes sense.
It shouldn’t come as a shock that Netflix (apparently) is already considering how much more it can charge users to see the advertising that pushed them away from traditional TV and toward streaming services. But whether or not consumers sign up for Netflix’s “Basic with Ads” when it becomes available next month will influence just what happens to the service.
