The SEO giants Google is rolling out a new design for its mobile search results. This updated interface aims to make the search interface easier to read for searchers while further providing a cleaner and more modern experience. This new updates looks has started rolling out and will continue to roll out over the coming days.
The company has updated the fonts, shapes, and colors of the mobile search experience. This includes updated looks for their knowledge panels and for the main search result snippets also.
In line with this article, we have made available the photo looks of the before and after looks Below, you can compare the before and afters of each design. Here’s what the new mobile knowledge panel looks like:
The difference between the old and new mobile search result snippets is subtle. Here’s what they look like:
Google has been testing these new design layouts for several months now. It was first spotted earlier in October 2020 and variations of these tests occurred in December 2020. According to the company the following were the reasons for the changes:
Easier to read search results. We made sections and labels larger and clearer to help users find what they are looking for, much faster.
A cleaner, simpler design. We made improvements to sections and results card designs to create more white space so the user can focus on the content that matters.
A more modern experience. We created a fresh new look for Search that’s simple, friendly, and approachable.
The visual design lead Google Aileen Cheng stated:
“We wanted to take a step back to simplify a bit so Search users could find what they’re looking for faster and more easily,” she added.