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Flutterwave Rebranding Causes Series Of Attention and Opinion from Customers

The new design was well-liked by some people, but not all of them.

Philip Aladino



Flutterwave Rebranding
Flutterwave New and old logo design

As part of a recent event tagged “Flutterwave 3.0,” the fintech giants unveiled an updated logo and dashboard, as well as a host of new products and services, such as the inclusion of Apple Pay and Google Pay to its payment options, as well as a rebranding of its logo and dashboard. As at the begining of last week, Africa’s Telecom group MTN also unveiled its new logo which certain users were also trilled upon seeing.

Anger-Induced Reactions

The rebranding of fintech group Flutterwave recently started gaining attention as well as opinion based comments from customers. There were certain criticism sour comments regarding the rebrand as noted in the streamlined of comments. One comment in particular reads: “Over be honest, I like the former logo.” Another said: “I prefer the former logo to this.”

Positive Reactions

However, there were also some of positive feedbacks in that direction which reads: “Flutterwave to the world,” “great new logo,” “really nice rebranding,” and more.

The new logo for Flutterwave

Flutterwave Capital, a small company financing platform, was created with small and medium-sized businesses in mind. Flutterwave’s merchants can use the platform to access a business finance marketplace that can help them grow their enterprises.

Read: Twitter Now Allows Tipping in Nigeria Through Paga and Flutterwave

With the help of Flutterwave , CashConnect Microfinance Bank, MoneyWise Microfinance Bank, Wema Bank, Zenith Bank, Stanbic IBTC Bank, and Sterling Bank, we were able to develop this solution. Without the need for collateral, time-consuming paperwork, or other onerous terms and conditions, Flutterwave firms can now get the funding they need.

Other organizations will be able to use Flutterwave’s APIs and integrate financial capabilities into their applications, products, and services through the fintech-as-a-service solution.

Services such as KYC, account opening, debit card issuance and payments, and real-time transfers are provided by the FaaS solution through a single endpoint. Account servicing and compliance are also provided.

Developing infrastructure, integrating various, separate financial systems, licensing, and compliance in producing and supplying consumers digital financial services is less burdensome for enterprises because of this reduction.

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