In less than a year, Facebook has shut down its podcast platform. It has been reported that the site will officially shut down on June 3rd, after which creators will no longer be allowed to post new episodes. According to a supposed confirmation from The Verge, the podcast platform of Facebook will be shut down, although no exact date was provided.
When it comes to the company’s sound, Facebook is taking a hard look at itself. Another thing that will happen is that Soundbites and Audio Hubs won’t be around anymore, and Facebook will add the Live Audio Rooms feature, which is a copy of the popular audio app Clubhouse, to its service.
When the changes were made, Facebook spokeswoman Adelaide Coronado said that the company would make its audio capabilities “simplified.”
As a result of this decision, our audio tools on Facebook have been simplified.
After a year of studying and iterating on audio-first experiences, “We’ve opted to simplify our array of audio capabilities on Facebook,” said Coronado. When it comes to features, “We’re always reviewing them so that we can concentrate on the most significant ones.”
It’s hardly news that comes as a complete shock. SiriusXM and Amazon bought podcast networks in 2020 and 2021 as the audio industry froze, while live audio app Clubhouse was valued at $4 billion for a short period of time. It was just a matter of time until Facebook jumped on the bandwagon, too. There seemed to have been an end in sight after a year of testing, and hence, the tape should be rolled.