- Commercials will be limited to just four minutes each hour on Disney+.
- This week, reports said that the lower-tier plan for Disney+, which is supported by ads, will have less ads than competing streaming services like Netflix, Hulu, and Amazon Prime.
- This means that Apple TV Plus will be the only streaming service without an ad-supported alternative.
Ad-supported Disney+ will be launched later this year, and reports this week showed how the corporation expects to run less advertisements on the lower plan than other competitor streaming services.
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Variety and The Wall Street Journal report that Disney plans to display advertising for four minutes throughout movies and series that are no longer than an hour long.
Less than NBC’s Peacock and Disney’s Hulu, which run between nine and 12 minutes of advertisements per hour, HBO Max runs the same number of ads per hour. According to Kantar data, traditional TV viewers are typically exposed to 18 to 23 minutes of commercials each hour.
The absence of ads in Disney’s preschool programming was also confirmed by the studio to TechCrunch. There are no commercials for youngsters under the age of six who use their own account to watch Disney+ on their own.
As of this writing, Disney hasn’t revealed how much the ad-supported plan, which is expected to begin in the US in late 2022, will cost, but the company’s executives have hinted that the current $7.99 a month ad-free plan will likely increase in price when the lower plan launches.
In the final three months of the year, Netflix plans to launch a new ad-supported tier in an effort to entice new members who are turned off by the company’s present pricing. Although Netflix has previously stated that it will never create an ad-supported tier, the streaming service is losing members at an alarming rate.
When Disney first announced in June of 2021 that it had no intentions to offer a lower-cost ad-supported subscription tier because it was happy with its paid subscriber model, the firm altered its tune in March.
A number of other media giants have also begun offering a range of content at various pricing ranges, including Discovery, NBCUniversal, WarnerMedia, and Paramount. Ad-supported plans for Disney+ will make Apple TV+ one of the only streaming services that doesn’t provide a cheaper option.
With a monthly fee of $4.99, Apple TV+ is fairly priced, but it lacks the depth of content that competing streaming services can provide.