Brave, the privacy-focused browser has just launch out a new features to it browser which allows you to bypass the amps on a site and lead you directly to the publisher’s website.
The most recent new feature called De-AMP will help to bypass the accelerated mobile pages (AMP) facilitated by Google and take users from the amp version to the original site. As per Brave, AMP hurts users’ privacy and gives Google the exclusive possession or control of the web.
On the new feature to be added to the browser will help to rewrite links and URLs to keep users from landing on AMP pages. Though Brave browser cannot rewrite the original website but it redirect the user from the AMP Page to the non-AMP page leading to the main original site. Currently the De-AMP feature is available in Brave Nightly and Beta version.
On Tuesday Brave reported the addition of the new De-AMP to it browser through a blog post.As referenced, the new added feature will assist users with consequently bypassing the Google AMP page to straightforwardly visit the unique content source site.
Brave note the AMP page harms users privacy, security and web insight. It claims that AMP assists Google with hoarding and controlling the web.
De-AMP will shield users from AMP in more than one way. The newly added feature will change link connections and URLs. While rewriting can’t be performed, Brave divert users from AMP pages to non-AMP pages accordingly halting the loading and execution of AMP or Google codes. Brave says with the help of modified Chromium it will monitor the loading of AMP pages.
Moreover, the company is wanting to expand the bounce tracking method to distinguish when AMP URLs are about to be visited. Brave is intending to send off this in version 1.40.
How Brave’s De-AMP Feature Works
Brave newly added feature will stop AMP in two key ways:
- Rewriting connections and URLs to keep users to from visiting AMP pages.
- Divert users from AMP pages before the page is delivered, keeping the code from being executed.
- De-AMP will focus on the culpable URLs at the source by adjusting brought pages that as often as possible connect to AMP pages, for example, Google’s search results. Such pages will be adjusted inside the browser to have all AMP joins rewritten with the publisher URLs.
- Also, Brave will search for AMP HTML markup as pages are loading, and load the publishers variant of the URL if it detect any AMP markup URL.
The functionality of the De-AMP is right now rolling out in Brave’s Beta and Nightly builds. It will be enabled in the forthcoming 1.38 Desktop and Android version soon. The Chromium-based program will be rolled out to iOS users as well.
Google introduced AMP as a Web part system that can be utilized to make users first sites, stories, emails and advertisements. However, it has been broadly criticized as an endeavor by Google to utilize its predominance on the Web. AMP pages are served from Google’s servers.Brave says AMP permits Google to require pages to be built in implicit ways that advantage Google’s advertising system.